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Lancôme delivered personalized messages programmatically to launch their new skincare line. The results? 80% view-through rate on premium inventory.
The move comes amid a major push by China's Communist party to silence its critics abroad.
Smart mirror technology and facial recognition data worked to deliver a virtual makeup try-on experience, along with personalized product recommendations.
It’s her first red carpet appearance since being named PEOPLE’s 2017 World’s Most Beautiful
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by esteelalonde @ Estée Lalonde
Wed Sep 20 00:55:41 PDT 2017
30 HOURS IN NYC WITH LANCÔMEA couple of weeks back I hopped on a plane with my Lancôme family for a whistle stop trip to one of my favourite cities in the world…New York!! Lancôme invited me along to NYC to interview the incredible Lupita Nyong’o (I was SERIOUSLY star struck!) and get the low […]
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EAT LOVE SAVOR
As it states on the Lancôme website “Armand Petitjean, perfumer and cosmetician, devoted his life to his dream of giving women the most beautiful things possible. For them, he created Lancôme. He selected the rose, surrounded himself with the best researchers and began an exemplary adventure onto the realm of passion.” What a positively romantic …