Elizabeth Arden Case Study: How We Story-Hacked One of America's Favorite Beauty Empires - Museum Hack
Stories are f***ing awesome. At the heart of most Museum Hack's hacks is good storytelling. Storytelling can help businesses improve in many ways.
The two fading brands need a post-merger makeover.
Elizabeth Arden: Canadian-born American businesswoman who developed a successful line of cosmetics and a chain of beauty salons and spas. Florence Graham briefly pursued nurse’s training, worked...
The companies said the deal represents an enterprise value for Elizabeth Arden of about $870 million.
The company which first introduced American women to eye make-up and makeovers, is being sold to hair care and cosmetics giant, Revlon.
About the Brand Elizabeth Arden founded Red Door Spas on the principles that “the essential glow of beauty must come from within and that every guest should leave physically refreshed and mentally rejuvenated.” Today, the men and women of Red Door Spas strive to perpetuate her vision by enhancing the lives of their guests through [...]
Elizabeth Arden's high quality innovations and extensive product range spans across skincare, fragrance, body care and makeup. Browse all at lookfantastic.
To get a foothold in e-commerce, Elizabeth Arden combines user-generated photos with in-store digital in an approach that's more high touch than high tech.
The brand just announced the star’s new role as Storyteller-In-Chief
by mariayagoda @ PEOPLE.com
Wed Jun 22 13:24:04 PDT 2016
Samoas in cupcake form was a thing we never knew we needed, but now it’s the only thing we can think about.
Pillsbury just unveiled Girl Scout Cookie baking mixes, which are available in Thin Mints and Caramel & Coconut – a.k.a. Samoas – flavors. The four new mixes are for baking cupcakes, brownies and blondies — unfortunately, you won’t be able to make actual Girl Scout Cookies, because that would put a lot of 7-year-olds out of business.
“Families can try out their favorite cookie flavors in the form of brownies, cupcakes, and blondies, while they wait for the real thing once a year during Girl Scout Cookie season,” said Girl Scouts of the USA chief revenue officer Barry Horowitz in a statement.
GSC loyalists are, to put it mildly, freaking out.
— Elizabeth Sowers (@easowers) June 22, 2016
— Doug Delony (@DougDelonyKHOU) June 22, 2016
The mixes, now available nationwide, retail for $3.29 each — almost $2 less than what you’d pay for a box of cookies.
WATCH THIS: The Girl Scouts Cookie Oven Will Satisfy Your Sweet Tooth Year Around
RELATED: The Best Girl Scout Cookie Recipes
Easily the best part of all this news is the fact that we will now be able to eat Girl Scout Cookie dough, something we never thought would be possible in our lifetimes!
Also Thin Mint brownie sundaes.
Also Samoas-flavored birthday cake.
Can you tell we’re excited about it?
With much expected fanfare, the two women of beauty who started it all give us a musical glimpse of what it was like to be at the top.